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Amazon’s New AI Shopping Tool ‘Interests’—Here’s How It Works!

Amazon has launched an AI-powered shopping tool called 'Interests' to help users find the best products based on their preferences, budget, and needs. Currently available for select iOS and Android .

Dustin AbhishekDustin Abhishek
Published: 27 Mar 2025, 06:59 AM
3 min read
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Updated: 26 Jul 2026, 06:20 PM

Source: Times Indian DeskNews Desk

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Amazon’s New AI Shopping Tool ‘Interests’—Here’s How It Works!

The role of AI is also going to increase in online shopping. In the coming days, when you sit down to buy something, AI will guide you what to buy and what not. Which product will be available at a lower price. Amazon has introduced a new AI-powered shopping tool "Interests". According to the Android Headlines report, the new tool will help users to shop according to their choice, budget and needs. This tool has been brought for select iOS and Android users in the US. In the coming days, it will be available to everyone. There is no information yet on its availability in India.


Will help in finding the product

According to the report, Amazon is continuously adding AI tools to its shopping app. The company introduced AI shopping guides last year and now it has come up with a new AI powered feature called "Interests". The company claims that the new tool will help people in search during shopping. That is, they will be able to search their favorite products.


The tool will also tell what is new

If a user wants to buy a new mobile, then he will enter prompts like gadgets, new mobile or smartphone. After this, the list of latest mobiles will appear in the app. It is said that the new AI tool will continuously scan the Amazon store and notifications about new products will be sent to the users. Information about the best deals will also be given to the people so that they can decide what to buy and what not.


Users getting the facility in America

The "Interests" tool has just been introduced in America. It is available for select users. The company says that both iPhone and Android users will be able to use the tool. If you shop with the help of the app, you will get this option inside the Me tab. The tool can be brought to all users in the US very soon. Whether it will come to other countries or not is not known yet.


It will work by speaking also

If the report is to be believed, when a user wants to experience a new product during shopping, the tool will help them. It will tell the users about the best deals. Users who do not want to enter the prompt. They will get the facility to search for the product by speaking. The company believes that this will make it very easy for people to do online shopping.

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Journalist | Founder of Times Indian | Truth Seeker & Storyteller In a world full of noise, I believe in the power of truth. As the founder of Times Indian, I bring stories to life—unfiltered, fearless, and impactful. My passion lies in uncovering untold narratives, breaking down complexities, and delivering news that truly matters. With a sharp eye for detail and an unwavering commitment to journalistic integrity, I aim to inform, inspire, and ignite change. Whether it’s politics, business, technology, or social issues, I dive deep to bring clarity to the chaos. Because journalism isn’t just about reporting facts—it’s about shaping perspectives, amplifying voices, and making a difference. Follow Times Indian for news that speaks the truth.

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