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Nothing vs Apple: Carl Pei Mocks Tim Cook After Designer Joins iPhone Maker

Apple hired a key designer from Carl Pei’s Nothing, prompting the startup CEO to sarcastically offer “product help” to Tim Cook, sparking online buzz.

Sapna SinghSapna Singh
Published: 22 May 2025, 10:29 AM
2 min read
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Updated: 14 May 2026, 12:56 AM

Source: Times Indian DeskNews Desk

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Nothing vs Apple: Carl Pei Mocks Tim Cook After Designer Joins iPhone Maker

Tug-of-war between smartphone companies is nothing new. Every company is present in the market only to compete with each other. However, when these tug-of-war and taunts are seen from the CEO of the company on platforms like social media, then it is inevitable that they will be in the headlines. Actually, something similar has happened between Apple and Nothing as well. Where after Apple hired an employee of Nothing, Nothing CEO Carl Pei was seen taking a dig at Apple CEO Tim Cook. Let us tell you that Carl Pei is the CEO of a company named Nothing, who has previously been associated with OnePlus. Carl Pei is a well-known name among technology lovers and his tweets are readily accepted by fans.


What is the matter


Actually, the reason for Carl Pei's taunt on Tim Cook is Nothing's former software creative director Mladen M Hoyes. There has been news of Hoyes joining Apple recently. Hoyes gave this information through a tweet on his X account. He wrote in his post that he is going to start a new innings in Apple. He is going to be a part of Apple's design team. Let us tell you that Berlin's Mladen M Hoyes is known for his minimalist design. Let us tell you that the identity of Nothing's software is its minimalist design. Thanks to this design, Nothing has been successful in making its own identity in the smartphone industry.


What did Carl Pei say?


Replying to Mladen M Hoyes' tweet, Carl Pei took a dig at Apple's Tim Cook. In his reply, he congratulated Mladen M Hoyes for the new beginning and tagged Tim Cook and wrote, "If you need any further help related to the product, let me know." Carl Pei, who is known for his marketing methods, showed through his reply that how his talent is also being used by the top players of the industry.


The meaning of Carl Pei's answer


Market experts say that Carl Pei's answer shows how even a $4 trillion company can need the talent of a new startup. People have also accepted Pei's answer and what he wanted to say has reached the people in the same way.

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Software Engineer | Tech Innovator | Part of Times Indian Building the future, one line of code at a time. As a Software Engineer, I thrive on solving complex problems, crafting seamless digital experiences, and developing innovative solutions that drive impact. Now, as part of Times Indian, I bring my technical expertise to enhance the digital landscape of news and journalism. From optimizing platforms to ensuring a smooth and engaging user experience, I bridge technology with storytelling to make information more accessible and interactive. Passionate about coding, creativity, and continuous learning—I believe technology isn’t just about innovation; it’s about transformation. Let’s shape the digital future of news, together. 🚀

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